# How do I read my store's sales and traffic analytics?

The **Analytics** page gives a full breakdown of your store's sales, traffic, and conversion performance for a date range you choose.

## Steps

1. Go to **Analytics** in the sidebar.
2. Use **Select period** to pick a date range (e.g. Today, Yesterday, Last 7/30/90 days, Last 12 months, or a custom range), and optionally turn on **Compare** to a previous period, week, month, year, or a custom comparison range.
3. Review the charts: **Total Sales**, **Total Orders**, **New Customers**, **Average order value**, **Returning customer rate**, and **Conversion rate**, each shown against the comparison period you picked.
4. Scroll down for deeper breakdowns: **Customer Engagement** (Purchases, Carts, Sessions), **Sales by Country** (map view, zoomable), **Sessions by Platform**, **Sales by Platform**, **Orders Status**, **Sessions by Device** (Desktop/Mobile/Tablet), and **Top 4 Best-Selling Products**.
5. Click **Filter** to apply the selected period, or **Clear Filters** to reset back to defaults.

## Common problems

- A chart says "No Sales/Orders/Conversion Data for the selected period" → widen your date range; a short or unusual range (e.g. a single past day with no activity) can legitimately have nothing to show.
- Numbers look lower than expected / orders seem to have vanished → check your account balance isn't depleted — orders and visitor stats can stop appearing if your store balance needs a top-up, not because data was lost.
- A specific chart shows "Failed to load... data" → this is usually temporary; refresh the page or try a shorter date range.
- Sales by Country map doesn't show my region → use the zoom controls on the map to zoom into the area; very small order volumes in a country may not be visually distinct at the default zoom.

## Related
- [How do I customize my store's home dashboard?](https://help.dropify.shop/en/analytics/dashboard-overview/)