# How do I connect Klaviyo for email/SMS marketing flows?

Klaviyo syncs your customers, newsletter subscribers, and orders so you can build automated email/SMS marketing flows in Klaviyo.

## Steps

1. Open **Klaviyo** from Apps and click **Connect Account**.
2. Enter your **API Key** and confirm.
3. When asked "Would you like to sync your existing data?", choose **Sync all data now** to send customers, newsletter subscribers, and orders, or **Skip for now**.
4. Check sync status any time under **Data Sync Status** — each row (Customers, Newsletter Subscribers, Orders) shows Count, Last Synced, and status (Completed/Failed/Processing); use **Resync** on a specific row or **Resync All**.
5. Open **Update Klaviyo Settings** to choose which events are tracked: **Started Checkout** (customer gave contact info but didn't finish) and **Placed Order** (order completed) — useful for cart-recovery and post-purchase flows in Klaviyo.

## Common problems

- "Failed to connect account" → double-check the API key was copied without extra spaces and has the right permissions in Klaviyo, then try again.
- A sync row shows Failed → click **View message** for that data type to see the specific error before resyncing.
- Abandoned-checkout flow in Klaviyo isn't triggering → confirm **Started Checkout** is enabled under settings; that's the event Klaviyo needs to start a recovery flow.
- Data looks stale in Klaviyo → syncing isn't continuous; use **Resync All** to refresh customers, subscribers, and orders on demand.

## Related
- [How do I connect Brevo to sync my store data?](https://help.dropify.shop/en/marketing_email_sms/brevo/)
- [How do I connect Mailchimp to my store?](https://help.dropify.shop/en/marketing_email_sms/mailchimp/)