# Facebook Ads shows more purchases than orders in my store

A gap between what an ad platform (Facebook Ads, TikTok Ads) reports and what shows in your Dropify orders is usually a reporting/attribution mismatch on the ad platform's side, not a sync failure — pixel events are sent automatically once your pixel is added, with no manual setup needed per order.

## Steps

1. Confirm your pixel is connected and the **Purchase** (or **Lead**) event is enabled under Event Configuration — see [How do I add my Facebook, TikTok, or Google pixel ID?](https://help.dropify.shop/en/pixels_tracking/how-to-add-a-tracking-pixel/).
2. Compare the ad platform's date range and timezone to your Dropify **Orders** page — mismatched ranges are the most common cause of an apparent gap.
3. Open a specific "purchase" the ad platform reported and check whether a matching order actually exists in **Orders** for that customer/time — the ad platform may be counting a click or add-to-cart as a purchase due to attribution settings, not an actual completed order.
4. If leads/orders from ads appear in Dropify hours after the ad platform shows them, this delay is expected — campaign lead data and your store's order list sync on different schedules and can take time to line up, and a small number of leads may not carry through if the lead didn't complete the order flow.

## Common problems

- Ad platform reports many purchases, but Dropify shows zero for that period → check timezone/date range first; if it persists, contact support with the specific order/purchase timestamps so it can be traced.
- Leads appear late or some never show up → expect a delay of a few hours between an ad platform lead and its order appearing in Dropify; if leads are consistently missing (not just delayed), contact support with the landing page link so tracking can be verified end-to-end.
- Beginner unsure why platform numbers and store numbers never match exactly → this is common and usually reflects reporting/attribution differences, not lost data — treat your Dropify Orders page as the source of truth for actual sales.

## Related
- [My TikTok Pixel isn't detecting activity or purchase events](https://help.dropify.shop/en/pixels_tracking/tiktok-pixel-not-tracking/)
- [My Meta (Facebook) Pixel isn't tracking any events](https://help.dropify.shop/en/pixels_tracking/meta-pixel-not-tracking-events/)