# How to read WhatsApp agent insights and reports

**Insights** shows how each agent is performing — conversations, replies, carts, and orders — broken down by agent and date range.

## Steps

1. Go to **Insights** and pick a tab: All, Sales, Confirmation, Upsell, Marketing, or Recovery.
2. Set a date range to filter the numbers shown.
3. Review the KPIs, the funnel (conversations → replied → cart → order), the daily chart, the outcomes donut, and top products.
4. Compare tabs to see which agent is driving the most replies or sales.

## Common problems

- Numbers look lower than expected → check the date range filter first; it's easy to be looking at a narrower window than you think.
- A tab shows no data → that agent may be turned off, or hasn't had any activity yet in the selected date range.
- Funnel steps don't add up the way you expect → each stage (conversations, replied, cart, order) counts a customer only once per stage, so drop-off between stages is normal and shows where conversations stall.

## Related
- [How to set up the WhatsApp order confirmation agent](https://help.dropify.shop/en/whatsapp_ai_agent/order-confirmation-agent/)
- [How to set up the WhatsApp recovery agent](https://help.dropify.shop/en/whatsapp_ai_agent/recovery-agent-cancelled-orders-and-abandoned-carts/)
- [How to send a WhatsApp marketing campaign](https://help.dropify.shop/en/whatsapp_ai_agent/marketing-campaigns/)
- [How do I read my store's sales and traffic analytics?](https://help.dropify.shop/en/analytics/store-analytics/)