# How to send a WhatsApp marketing campaign

Marketing campaigns send a bulk WhatsApp message to a segment of your customers, and require an approved MARKETING template created in advance.

## Steps

1. Go to **Campaigns** and select **New campaign**.
2. **Template & Content**: name your campaign (up to 100 characters), select your approved MARKETING template and language, and optionally set up an A/B test (variant B with a 10–90% split) or a recurring send (every 1–720 hours).
3. **Audience**: choose All customers, Buyers only, or My contacts only, then filter by minimum/maximum orders, minimum/maximum spent, and last order within N days; the live match count updates as you adjust filters.
4. **Review & Send**: choose **Send now** or **Schedule** for later.
5. Open the campaign afterward to see progress, sent/failed counts, and estimated cost.
6. In **Settings**, set a cooldown (1–720 hours) between marketing messages to the same customer, whether to skip customers who previously rejected messages, and working hours.
7. Review results in **Analytics**: campaigns, messages, replies, orders, revenue, and conversion.

## Common problems

- Can't select a template for the campaign → you need an approved MARKETING (not UTILITY) template; create one in Templates and wait for approval first.
- Audience match count shows zero → your filters are too narrow; widen the order count, spend, or recency range.
- Customer received the campaign too soon after a previous one → the cooldown setting controls the minimum gap between marketing messages to the same customer; increase it if needed.
- Campaign sent fewer messages than expected → check the campaign's sent/failed breakdown; failures usually mean a customer's number is invalid or they've opted out.

## Related
- [How to create WhatsApp message templates and get them approved](https://help.dropify.shop/en/whatsapp_ai_agent/message-templates-and-meta-approval/)
- [How to add contacts or import them by CSV](https://help.dropify.shop/en/whatsapp_ai_agent/contacts-and-csv-import/)
- [How to read WhatsApp agent insights and reports](https://help.dropify.shop/en/whatsapp_ai_agent/insights-and-reports/)
- [How WhatsApp AI Agent billing, coins, and spending limits work](https://help.dropify.shop/en/whatsapp_ai_agent/billing-coins-and-spending-limits/)