Are there free store themes, and what does AI theme generation cost?
Yes — the entire theme library under Online Store → Themes is free to browse and apply. A separate AI theme tool lets you generate a fully custom design instead; how many AI generations you get is set by your plan, not charged per use.
Steps
- Go to Online Store → Themes to see the full library of ready-made themes.
- Click Apply on any theme to switch to it — every theme in this library is free; there's no premium/paid tier within the library.
- If you were looking for a specific theme and didn't see it, search the library by name before assuming it's unavailable — support has confirmed specific templates are free when merchants couldn't find them. (19dc706520497720)
- For a custom design instead of picking from the library, use AI theme (also under Online Store → Themes) and describe your brand — this generates a one-off design rather than picking a template, and how many you can generate depends on your plan's allowance.
Common problems
- Can't find whether a particular theme is freecheck the theme library directly under Online Store → Themes; if you still can't locate it, contact support with the theme's name. (19dc706520497720)
- Confused why AI theme generation is limited when other themes are freethe theme library is free to apply as-is; AI theme generation is a different, on-demand feature that creates a one-off custom design for your brand, and your plan sets how many you can generate.
- Reached your AI theme generation limitcontact support about upgrading your plan for more generations.