How do I read my store's sales and traffic analytics?
The Analytics page gives a full breakdown of your store's sales, traffic, and conversion performance for a date range you choose.
Steps
- Go to Analytics in the sidebar.
- Use Select period to pick a date range (e.g. Today, Yesterday, Last 7/30/90 days, Last 12 months, or a custom range), and optionally turn on Compare to a previous period, week, month, year, or a custom comparison range.
- Review the charts: Total Sales, Total Orders, New Customers, Average order value, Returning customer rate, and Conversion rate, each shown against the comparison period you picked.
- Scroll down for deeper breakdowns: Customer Engagement (Purchases, Carts, Sessions), Sales by Country (map view, zoomable), Sessions by Platform, Sales by Platform, Orders Status, Sessions by Device (Desktop/Mobile/Tablet), and Top 4 Best-Selling Products.
- Click Filter to apply the selected period, or Clear Filters to reset back to defaults.
Common problems
- A chart says "No Sales/Orders/Conversion Data for the selected period"widen your date range; a short or unusual range (e.g. a single past day with no activity) can legitimately have nothing to show.
- Numbers look lower than expected / orders seem to have vanishedcheck your account balance isn't depleted — orders and visitor stats can stop appearing if your store balance needs a top-up, not because data was lost.
- A specific chart shows "Failed to load... data"this is usually temporary; refresh the page or try a shorter date range.
- Sales by Country map doesn't show my regionuse the zoom controls on the map to zoom into the area; very small order volumes in a country may not be visually distinct at the default zoom.